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For example, the Arizona Cardinals head coach won't wear a shirt with his face on it.
Yes, you read that right. The Arizona apparel company State Forty Eight, its name derived from Arizona being the 48th state admitted to the Union, designed a logo depicting Arians, complete with headset, glasses and his signature driving cap. He article source about 10 of them at home but he hasn't put one on, even to knock around in.
Since then, the shirt has been one of the company's top two shirts in sales. The company built on that momentum by debuting two more Cardinals-related shirts inone with Arians' signature phrase, "No risk it, no biscuit," and one with "Keim Time," a phrase synonymous in Arizona with general manager Steve Keim. It's believed that Arians and Keim are the only coach-general manager duo to have signature T-shirts made by a company outside of their team. Cincinnati Dating Expert Crazy Shirts San Diego has always interested Spangenberg.
One of his favorite parts of back-to-school shopping while in elementary school was looking for apparel. Even back then, he knew he wanted to do something with clothes when he grew up, and the bug stuck with him. He began writing down ideas for a company name in a notebook, but none of them jumped out to him. Then a conversation with Stephen Polando helped narrow Spangenberg's focus to a sports-specific company.
They tossed around the idea of putting sports slogans on a shirt, and while they didn't adopt that idea initially, they knew sports was going to Cincinnati Dating Expert Crazy Shirts San Diego a part of their new endeavor. The son of parents who moved from New York to Arizona, he was usually the odd man out growing up when it came to sports.
He was a fan of all the Arizona teams. This was a time when the Cardinals weren't winning and the Diamondbacks had just been founded. It's like of, 'Hey look at us. This is how it should be. State Forty Eight has evolved into one of the defining brands for Arizona state apparel. The trio of owners operate out of headquarters in an office park in Chandler, a suburb of Click to see more, where they make most of the shirts.
State Forty Eight is ingrained in the Phoenix community. The company has at least seven local collaborations, including with the Arizona Diamondbacks and Phoenix Suns.
The ones with Arians and Keim were conceived back in The company owners were discussing the idea of making either a Cardinals-themed designed or a player-specific shirt. Then Stephen Polando brought up the possibility of designing something for Arians. The initial plan was for State Forty Eight to sell the shirts with the Arians design on their own, but a consultant had a connection to the Arians family and made an introduction.
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The trio presented Arians with four versions of the logo, and after a few tweaks were made, Arians had himself a logo and State Forty Eight had itself a best-seller. That company donated percent of its proceeds from the T-shirts and driving caps with the Arians logo to the foundation.
More than hats were sold and the shirts sold out within 30 days. The shirt was released in Click to see moreand by December they were flying off the shelves so fast that State Forty Eight couldn't keep up with demand.
The "Coach" shirt was the company's No. It helped that Cincinnati Dating Expert Crazy Shirts San Diego shirt was available in shops around University of Phoenix Stadium for the last three games of that season. The phrase came from one of Arians' former coaches. Even though he can't remember who said them, the words have stuck with him all these years later.
Arians copyrighted the phrase, just like he did the logo. The shirts came out this summer and sold steadily, but Spangenberg said sales picked up as the season began, and it's already became a top-3 seller for the year in a matter of months.
Keim's apparel grew out of the GM striking up a friendship with Spangenberg and kidding him about making him shirts. He said, 'No one's going to want to buy that. The original idea for the Keim shirt was to make a logo similar to Arians', but the initial design looked more like Bobby Hill from the cartoon "King of the Hill" than like Keim.
Then Spangenberg was given the idea from a friend to incorporate a clock into the design. It was like an alarm had just gone off for Spangenberg.
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Keim loved it and bought shirts for his family and friends before the shirt even became available to the public. For Spangenberg, a lifelong Cardinals fan, the idea of interacting and working with the head coach and general manager of his home team has been "a dream come true.
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